+ K-Vegas Nuts has recently adjusted their strategic focus, growth plans, and market positioning. As a part of this, they have undergone an intense brand overhaul, created new positioning, and a near-total reworking of their visual identity. After finding great success locally, K-Vegas Nuts is looking to the future by securing grocer placements, new distribution deals, and overall expansion in the region. K-Vegas Nuts is looking to expand beyond the local, ‘mom-and-pop’ shop feel and into being a quality-first competitor in the snack game. Additionally, they are expanding their product offerings and, while the wider variety isn’t a primary focus, it should be a consideration.

+ While K-Vegas Nuts has grown far beyond their humble, small-town beginnings, they are still a husband and wife run business that is committed to actual quality ingredients. Their product wasn’t developed in a lab with eyes for profit, it was developed in the owner’s kitchen in a small town in North Carolina using local ingredients. They are authentic to themselves and that authenticity translates into believability.

Founded by a passionate husband-and-wife duo, K-Vegas Nuts is a dynamic peanut company rooted in a commitment to quality and local ingredients. Beginning as a humble local passion project, their journey has evolved, expanding into a prominent presence in grocery stores across the southeast. Their success lies in the fusion of edginess with a warm family atmosphere, offering a unique twist to the peanut experience. They take pride in sourcing locally, ensuring freshness and flavor in every bite. K-Vegas Nuts is more than a snack; it’s a testament to their dedication to quality, taste, and the joy of sharing delicious moments with loved ones.

And they needed a brand that reflected as much.

When determining the locations for K-Vegas Nuts’ Out-of-Home (OOH) advertising, a strategic approach tailored to the target audience of 18-35-year-olds will guide the way. Identifying high-traffic areas typically frequented by K-Vegas Nuts’ target demographic, such as urban centers, university campuses, shopping districts and centers, and recreational hubs, becomes a priority.

Also considered are venues and events frequented by the target audience, aligning with the vibrant and dynamic lifestyle promoted by K-Vegas Nuts. Reviewing the competition’s behavior in outdoor advertising spaces helps identify opportunities to stand out or strategically position against competitors. Using this comprehensive strategy, the goal is to maximize the visibility of K-Vegas Nuts’ message, effectively reaching and resonating with the intended audience, and ultimately driving awareness, engagement, and ultimately driving sales.

Social Media Platforms: Leverage Instagram, SnapChat, Facebook, and TikTok to connect with K-Vegas Nuts’ target demographic. Craft engaging content showcasing the unique flavors and quality of K-Vegas Nuts snacks, along with the brand message.

Snack-fluencers: Collaborate with influential snack enthusiasts and establish a dedicated snack-centric blog to share enticing snack recipes, creative serving ideas, and the latest trends in snacking culture, all featuring K-Vegas Nuts as a must-have snack option

Young Professional-Oriented Digital Publications: Advertise strategically on digital platforms targeting young professionals. Highlight K-Vegas Nuts as a go-to snack for busy, on-the-go individuals seeking delicious and convenient snack choices to fuel their active lifestyles.

For K-Vegas Nuts’ advertising campaign, a strategic approach will prioritize publications catering to the 18-35 age group, aligning with their target audience. Publications emphasizing travel, adventure, lifestyle, and food will be selected to ensure alignment with the “Crazy. Good. Nuts.” campaign. Geographic relevance will be a key factor, matching K-Vegas Nuts’ retailer and target markets. The selection process will include assessing readership metrics such as circulation, online presence, and engagement rates to optimize campaign effectiveness. Additionally, each publication’s content will be carefully reviewed to ensure alignment with K-Vegas Nuts’ messaging, aiming for positive and pertinent content.

Strategically, the approach to K-Vegas Nuts’ audio commercials focuses on delivering a memorable message to the 18-35 demographic. For radio and audio streaming, selecting appropriate stations and platforms with a significant youth listenership that align with the interests of the demographic is key.