When determining the locations for Silver Airways’ Out-of-Home (OOH) advertising, a strategic approach tailored to the target audience of 18-35-year-olds will guide the way. Identifying high-traffic areas typically frequented by Silver’s target demographic, such as urban centers, popular travel hubs, and entertainment districts, becomes a priority. OOH placements near transportation hubs connect to the campaign’s travel theme, capturing the attention of potential customers on the move.

Also considered are venues and events frequented by the target audience, aligning with the aspirational and adventurous lifestyle promoted by Silver Airways. Reviewing the competition’s behavior in outdoor advertising spaces helps identify opportunities to stand out or strategically position against competitors. Using this comprehensive strategy, the goal is to maximize the visibility of Silver Airways’ message, effectively reaching and resonating with the intended audience, and ultimately driving awareness, engagement, and bookings.

In selecting publications for Silver Airways’ ad campaign, a strategic approach centered on the target audience of 18-35-year-olds will be employed. Focusing on publications with content aligned to travel, lifestyle, and budget-conscious living, it will be ensured that the chosen platforms make sense with the “Fly more. Spend less.” campaign. Geographic relevance is considered, matching Silver Airways’ routes and target markets. The approach incorporates readership metrics, evaluating circulation, online presence, and engagement rates to maximize campaign reach. Each publication’s content will be scrutinized for alignment with Silver Airways’ messaging, seeking positive and adventurous context.

Social Media Platforms: Leverage Instagram, SnapChat, Facebook, and TikTok to reach Silver’s target demographic by creating engaging content designed to showcase affordable travel options, budget-friendly tips, and deals on accommodations, flights, and activities.

Travel Deal Websites: Partner with popular travel deal websites and forums, such as Skyscanner, Kayak, or TripAdvisor. These platforms are frequented by budget-conscious travelers seeking discounts and deals.

Budget Travel Blogs: Collaborate with influential travel bloggers or start your own budget travel blog to share money-saving travel tips and promote affordable travel options.

Young Professional Oriented Digital Publications: Advertise online in magazines, news sites, or other websites targeted at young adults, where budget travel advice and deals can be featured.

In keeping with Silver’s primary objective to raise awareness of Silver Airways’ affordable flight options among young professionals, Silver will be partnering with trendy, popular apartment complexes for summer pool party takeovers and giving away pink plastic flamingo floaties. The target is young professionals aged 25-35, living in urban apartment complexes, seeking affordable and convenient travel options.

Silver will partner with strategically chosen apartment complexes to host lively pool party takeovers. Engage attendees by offering them playful and memorable pink plastic flamingo floaties. The visual and experiential connection with the floaties reinforces Silver Airways’ branding. Silver representatives will give away flamingo floaties branded with Silver Airways’ logo and messaging to serve as fun giveaways and conversation starters.

In addition to the Silver pool parties, and in partnership with local municipalities across the United States, Silver Airways will be ‘flocking’ bus stops and train stations. Each station will be adorned with a ‘flock’ of plastic flamingos along with explainer posters highlighting Silver’s low cost flight offerings. This will serve to both raise awareness of Silver’s unique value proposition as well as to raise general brand awareness.

Each flocking will take place overnight creating a surprise pop-up. The guerrilla campaign will be run concurrently with a social media contest offering flight vouchers to a randomly selected person that follows the brand and shares an image of themselves at the flocked location.

In crafting a strategic approach to Silver Airways’ radio, streaming, and TV spots, the focus is on delivering a compelling message to the 18-35 demographic. For radio and audio streaming, selecting popular stations and platforms with a significant youth listenership that align with the interests of the demographic is crucial. Each spot highlights the affordability and adventure of Silver Airways, incorporating the “Fly more. Spend less.” campaign message to create a memorable and resonant commercial spot.